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ASCRS ASOA 2011 Symposium & Congress
One of the largest meetings of ophthalmology professionals in the world, the 5-day ASCRS ASOA 2011 meeting at the San Diego Convention Center drew almost 7,000 attendees to its more than courses, symposia, films and paper and poster sessions along with a trade show of more than 300 exhibitors.
Recognizing the incremental revenue that high-quality mobile apps have the potential to produce significant new revenues for their event, the ASCRS worked closely with us to develop a sophisticated sponsorship program designed to introduce mobile opportunities into their sponsorship packages and inventory and sold almost $80,000 in mobile sponsorships. This inventory included a prized place on the app start screen, in-app banner ads, and premium exhibitor pages.
More than half of ASCR’s attendees downloaded and used this app which was built for four devices. The app enjoyed almost 200,000 page views during the conference with an average of eight pages per visit , giving the ASCRS’s sponsor’s more than 30,000 in-app impressions—significant value for their investment.
Mobile sponsorships and advertising inventory are still not, but based on our experience with this assignment and others, SwiftMobile has gone on to identify a set of best practices that can guide others and help them avoid some common mistakes. Please ask us for more information if your goal is a successful mobile sponsorship program.
SwiftMobile also developed a new feature for this app that has become popular with medical meetings. Because medical conferences must adhere to a variety of regulatory and policy rest, we built a unique financial disclosure index that reports financial interests or relationships speakers have with providers of commercial services. This feature is now available to any medical or scientific meeting that requires disclosure.
SwiftMobile also provided app services for the ASCRS’s 2010 Symposium and Congress.