SwiftMobile and Meeting Professionals International (MPI) Release White Paper on Mobile Strategy for Meetings and Events
CAMBRIDGE, MA, March 17, 2011 - Getting Mobilized for Meetings and Events: How to Create a Mobile Strategy that Delights Your Users and Achieves Your Business Goals, is a new white paper that provides meeting professionals with everything they need to know about smartphone apps for meetings and events.
“Mobile apps are a medium that is all about a high-quality user experience,” said Kathleen Gilroy, SwiftMobile CEO. “Mobile apps offer meeting and event planners new ways to engage attendees, enhance the event experience and earn higher revenue. Getting Mobilized gives people planning events what they need to make smart decisions and cut through a lot of the hype and claims for mobile.”
Researched and written by SwiftMobile, Getting Mobilized is published by SwiftMobile with Meetings Professionals International (MPI), which partners with leading experts and innovative organizations to advance industry knowledge in critical business areas.
“MPI believes that it is critical that our members fully understand what goes into a successful mobile strategy for their meetings,” said Miranda Van Bruck, MPI Knowledge Manager. “With this white paper, we’re can offer our members a comprehensive approach for successfully developing a mobile programs. It’s another great way we can help our members become smarter, more successful and better connected to emerging trends.”
The white paper covers planning, development, design and deployment, and sponsorship and advertising. It also includes case studies of organizations that have successfully implemented mobile programs. “We think that Getting Mobilized is going to become the bible on mobile for meeting professionals,” said Kathleen Gilroy. “If you are going to do mobile apps for your meetings, you must read this paper.” Meeting technologist Corbin Ball highly recommends Getting Mobilized for Meetings and Events “for any meeting professional wishing to explore a mobile strategy for his or her organization.”
About SwiftMobile: SwiftMobile helps organizations develop mobile strategies and also builds mobile app programs for events and meetings, convention centers and enterprise customers. SwiftMobile’s has designed mobile programs for the Massachusetts Convention Center Authority, Georgia International Convention Center, the Direct Marketing Association, the American College of Ophthalmologic Surgeons, Yankee Dental, and SAP. In 2010, SwiftMobile was selected a Gartner Group “Cool” Company. For additional information, visit www.swiftmobile.com.
About MPI: Meeting Professionals International (MPI), the meeting and event industry’s largest and most vibrant global community, helps our members thrive by providing human connections to knowledge and ideas, relationships and marketplaces. MPI membership is comprised of more than 23,000 members belonging to 71 chapters and clubs worldwide. For additional information, visit www.mpiweb.org.